Big Movies Can Thrive In Streaming Too
But movies have proved their appeal in the streaming-only world too. The controversial success of WarnerMedia’s day-and-date releases of Warner Bros. films in theaters and on HBO Max showed the two platforms can co-exist, at least during pandemic times (though Warner is going to a modified version of the old way of doing things in 2022).
WarnerMedia owner AT&T said today that HBO Max and cable sibling HBO added nearly 4 million subscribers during the quarter, while Godzilla vs. Kong has set a pandemic-era theatrical record with $391 million gross receipts worldwide.
Netflix has had some success with the small films that typically appeal to Oscar voters over the past three awards seasons, including Alfonso Cuaron’s Roma, which won three Oscars in 2019, including best director, cinematography and foreign language film.
This year, the company has two best picture nominees – Mank and The Trial of the Chicago 7 – and two best animated features – A Shaun of the Sheep Movie: Farmageddon and Over the Moon.
And some of the biggest viewership on Netflix has been for its feature-length action and science-fiction projects, at least according to few data bits the company provides on viewership. That audience interest should continue even after the pandemic subsides, executives said.
“It's going to be a continuing material way that people watch films,” said Co-CEO Ted Sarandos, who oversees the company’s vast production pipeline.
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